Dubai-UAE: 15 March 2022 – National Auto, part of Al Ghandi Auto Group, the official distributor of Fiat and Abarth in the Dubai and Northern Emirates, have announced the launch of its all new showroom located in City Walk Dubai, UAE. The strategic relocation of the new Fiat and Abarth boutique showroom is driven by heightened consumer demand for the Italian-born automobile brands along with bringing them closer to the heart of Dubai.

The 272 sqm. showroom will comprise of three Fiat automobiles (between Connect, Sport, Dolce Vita, and the fiat 500X) and three Abarth Models (Scorpioneoro, Competizione, Essesse – when available).

The core focus of this relocated showroom is to widen the reach of Fiat and Abarth across the emirates and elevate the customer’s experience with innovative technology and enhanced services. City Walk provides convenience to customers with onsite car parking within a retail environment that comprises of a design-inspired neighborhood with hundreds of exclusive shops, restaurants and leisure activities as well as EV charging stations.

Furthermore, potential customers would now have the unique opportunity to experience one of the most scenic test-drives in Dubai. Drivers will cruise through City Walk by Green Planet, then on to La Mer for an instagramable moment, pass Jumeirah Mosque and have the chance to throttle up and down Sheikh Zayed Road before their final return to the showroom.

Steve Molyneux, General Manager – Sales, National Auto, said: “We are thrilled to see the exceptional response Fiat and Abarth vehicles have received over the years. With this relocated showroom we anticipate an increase footfall traffic by up to 25% as it will attract enthusiasts and retail dwellers who frequently visit City Walk by Merex Investment. Having said that, we also anticipate sales to increase 10% in the first year of business. The passion and enthusiasm of motorists in the UAE specifically for Italian automobiles is constantly accelerating our success both in the country and across the region.”

Shahram Shamsee, CEO of Merex Investment – “The forthcoming launch with Fiat Abarth is testament to re-engineer the way businesses interact with their customers and is part of a series to expand City Walk’s offerings to residents and tourists.

“Our partnership builds on the region’s growing automotive sector where the total amount of vehicles is expected to reach 27,000,000 by 2023 in the Middle East, according to Aranca, a global research company. At Merex Investment, we manage spaces where entities are empowered to deliver innovative solutions, investment opportunities and inimitable experiences to positively impact both consumers and businesses.”

Rakesh Nair, Managing Director of European brands at Stellantis Middle East, added: “We have big plans for Fiat and Abarth in the automotive portfolio, with ambitions to double our volume over the next three years, driven by new model introduction and electrification. This highly convenient and central location for the dealership will hugely boost the visibility of the brand. City Walk is an iconic location mirroring Fiat and Abarth as iconic and trendy brands. This sets us to deliver our ambition by having the right products at the right location for our customers.”

Providing an enjoyable shopping and servicing experience is a key priority for National Auto. Every element of the customer journey has been examined and curated, keeping the customer in mind. The City Walk showroom is yet another example that demonstrates National Auto’s drive to meet the ever-evolving behaviour and demands of the valued clientele of Fiat and Abarth whilst showcasing an elevated car-buying experience.

Showroom timings are from 09:00 am to 09:00 pm all days of the week. For more information, please visit:

Fiat: https://fiat-dubai.com/en/national-auto/home/

Abarth: https://abarth-dubai.com/en/national-auto/home/

Al Ghandi Auto group participates in Dubai Fitness Challenge – an annual celebration of fitness and wellness. The challenge is to complete 30 minutes of physical activity each day for 30 days, capping off the last day with a 5 KM Walkathon.

 

Al Ghandi Auto group introduces the Seatbelt Convincer – an easy-to-use educational tool that allows riders to experience force, up to five times their body weight, similar to that of a 8-16 kmh crash.

In support of the UAE Vision 2021 to reduce road traffic death rate per 100,000 population, Al Ghandi Auto, in an ongoing effort, has partnered with various organizations to utilize the Seatbelt Convincer and promote road safety.

Dubai, 6th September 2021: Italian performance brand Abarth, in partnership with Abarth Dubai Club, TOYIT.TODAY, Dubai Autodrome and National Auto, and Horizon English School, have launched ‘Abarth Toy Drive’ campaign to distribute toys to children in need through the Tarahum Charity Foundation. Abarth, part of the Stellantis group, is one the most beloved automotive performance brands in the world, dedicated to producing high-performance and motorsports vehicles such as the Abarth 595 Competizione. 

 

Through the campaign, the UAE community is invited to donate new or used toys through WWW.TOYIT.TODAY, the digital platform for preloved kids’ items, or by dropping the toys off to Dubai Autodrome, National Auto showroom (Garage 10), and Arabian Ranches Golf Club from the 5th of September for a chance to “play with Abarth” at the Dubai Autodrome and have some fun on the racetrack in the Abarth 595 Competizione. 

 

Donated toys will be sent to the Tarahum Charity Foundation to be distributed to children in need, and every toy donated will earn one entry into the draw to win one of 54 exciting Abarth track driving experiences. The more toys donated, the more chance of winning! 

 

Commenting on the campaign, Rakesh Nair, Managing Director for European Brands at Stellantis Middle East, said: “The definition of a toy differs between adults and children, but what doesn’t differ is the joy they bring, especially during festivities. We invite everyone in the UAE to spread the joy and bring happiness to children in need by donating a toy, and in return we will let them play with the ultimate track toy, the Abarth 595 Competizione – a pocket rocket that lets you play forever!” 

 

Sherif Dahan, founder of TOYIT.TODAY, the exclusive digital platform partner for the campaign, adds: “We are delighted to support Abarth in this unique and thoughtful campaign.  An integral part of our vision at TOYIT is to make it easy and convenient for families to donate kids’ items to charities who support kids and families in need.” 

 

The campaign opens on September 5 and closes on September 19, 2021. The winners will be announced on September 21, and their track day will be held on September 26. Please visit https://abarth-dubai.com/en/national-auto/abarth-toy-drive/ for more information on how to enter. 

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