General Motors was the first manufacturer to produce vehicles especially engineered to deal with the harsh conditions of the GCC environment.

It was also the first to implement the highest standards in after-sales care, pioneering bumper-to-bumper three-year warranties throughout the GCC and introducing important customer-oriented initiatives such as GM 24-hour Roadside Assistance, the GM Academy for Excellence training establishment as part of the GM Difference philosophy.

Today, GM acknowledges its long and illustrious record of achievement in the GCC, but prefers not to dwell too long on nostalgia. The past 60 years have equipped them well to face the challenges of the future but they know very well it's the next 60 years and beyond that matter now.